Lil Nas X Is the New Face of Vitaminwater and We’re Here for It!

October 18, 2022
TOMMY

As if his year couldn't get any better, the genius gay musician, Lil Nas X, just became the new face of vitaminwater. Does it make sense? Not necessarily. Do I care? Absolutely not. I want his gorgeous gay Black self on every billboard, TV show, and radio station, and I want young homos everywhere to see themselves in him every time they see him.

vitaminwater's “Nourish Every You” campaign has six gay af spots, each with its own ad angle with Lil Nas X. Along with the campaigns, Lil Nas X is gifting the world with a previously unreleased track “Give Me One Chance” which is featured in all six of the ads. Each flavor represents a different emotion or idea: Gutsy, Energy, Shine, Focus, XXX Zero, and Ice, each of which carries its new slogan, "Nourish Every You." Take a look!