The New York Times Gets Into Your Underwear

Since it happens to be the top e-mailed article on the New York Times website today, chances are pretty good that you've already seen David Colman's Style section article on the new breed of men's underwear—most of which will be old hat to you anyway if you've been following our exhaustive research on the subject over the years. Still, we had to post something about it if only to point out a few of our favorite moments, namely (1) finding out that Ginch Gonch got their name from Canadian slang for men's skivvies (who knew that Canadians had slang for anything?); (2) the quote from Saks' men's fashion director emphatically reminding us all that colorful booty-hugging brefs are "absolutely not a gay thing", and (3) the package-enhancing qualities of that hot little Frank Dandy number, even if our pervy Gawker siblings are more into the Ginch Gonch boxer briefs. To each his own.

· "But What if You Get Hit by a Taxi?" (NY Times; see also "'Styles' Serves Up A Big Bowl Of Spotted Dick" @ Gawker)

Previously: More Dolce & Gabbana (Almost) Naked Soccer Players, Benjamin Bradley And Ethan Reynolds Go Ginch Gonch, Jockstrap Central (Dot Com), JASZ Underwear (And More), Underwear by Andrew Christian