NOT READY** Contest Alert! Not Ours! “Name That Rat”

NEW YORK - To promote Black Rat Video, its new line of all-sex content, two-year-old Black Scorpion Video has launched a contest to name the line's mascot.

The object of the "Name That Rat" contest is to imbue the cartoon critter with a distinctive personality.

Fans may enter as often as they like by emailing their suggestions. Deadline for entries is Sept. 30. One winner will be picked by Black Scorpion's owners.

The winner will receive a prize pack of all seven Black Scorpion and Black Rat DVDs: Dreams of Rafael, Obsession of D.O., Man Island, Hunger, Cuma Sutra, the soon-to-be-released Sex Hiker and the first Black Rat feature, Sex Sessions, Vol. 1.

"Black Scorpion has always been driven by the desires of our customers," marketing and promotions director James Ian said. "They tell us what they want, and we strive to give it to them. So when we launched Black Rat Video, a contest to name the mascot felt like a great way to involve our loyal fans from the beginning."

Seems awfully gutterish for such a highbrow outfit, Todd.

• via AVN.com