CockyBoys Owner Jake Jaxson Reveals Himself To Be Glenn Greenwald’s Former Porn Business Partner

July 3, 2013
BRADFORD-MATTHEWS

Unless you've been living under a rock for the past few weeks, you've heard the name "Glenn Greenwald" being thrown around in the press as the Guardian journalist who broke the epic Edward Snowden story. And because you're (obviously) into porn, you know that the NY Daily News is trying to strip him of his credibility by "uncovering" his past work in the porn industry.

In an article last week, the NY Daily News revealed that in 2002, Greenwald began working closely with a gay adult company called "Hairy Jocks" after becoming a partner in friend Jason Buchtel's consulting business, Master Notions Inc. Together, Greenwald and Buchtel agreed to help revitalize the failing company in exchange for 50% of the profit, and according to court documents, helped site owner Peter Haas "make more money [in two months] than he ever made before in his entire life."

Greenwald has done a great job at keeping Buchtel's identity private, but after a week of harassing phone calls and probing reporters, Jason Buchtel has come forward and revealed his own identity.

Surprisingly, Jason Buchtel is actually Jake Jaxson, owner and director of CockyBoys.com.

In an essay published on his personal site last night, Jaxson explains how he built his career after parting ways with Greenwald, how he chose his "porn" name, and why he kept his alter-ego private for nearly 42 years. "The truth is out," he says. "The dots are connected, and exorcising it from my reality is like removing the rock off my back, the sand out of my eyes, and the pebbles from my shoes. I am free."

The essay below is, in my opinion, the most eloquent and complete explanation of exactly what CockyBoys is. It's essentially what every gay porn blog has tried to verbalize over the past year—CockyBoys is not porn, it's artistic expression that extracts the shame from what we've been conditioned to think is dirty and wrong.

It pains me to know that Jaxson's private life has been forced into the public like this, but I also believe CockyBoys has succeeded above and beyond what he originally intended, and for that, he has nothing to be ashamed of.

via JakeJaxson.com:

I'm not going to lie — last week was rough. But after working in the entertainment business for over 15 years, I've learned there's always something positive to take away from weeks like these.
On Wednesday, the New York Daily News put out what can only be described as a "smear/hit piece" against my friend and one-time business partner Glenn Greenwald, the news reporter from The Guardian responsible for bringing to light the extent of the NSA mass surveillance programs via the whistleblower, Edward Snowden. That piece was quickly followed up by a slightly more balanced profile from BuzzFeed. Both stories revealed details regarding a small part of my relationship with Glenn while we were business partners over 6 years ago. One of those revelations was that our marketing company, Master Notions Inc., owned and operated several gay adult sites. Naturally, this revelation became fodder for many journalists and bloggers reporting on the story. I was asked and did not comment for either story.
As an artist and filmmaker, I proudly incorporate much of who I am into my work. And until recently, I have done all this under the nom de plume "Jake Jaxson" for a very personal reason. As of last week, my legal name Jason Buchtel has become part of what is now an international news story headlining Glenn's past with the adult entertainment industry – all in attempt to destroy not only a friend but someone who I have fought with, fought for, and together created infinite possibilities with.
I remember when I first started working with Glenn, we were both at a crossroads in our lives. It was clear he needed me and I needed him. When I asked him what he hoped to accomplish, he said without hesitation, "to change the world!"
Flash forward to the present, and this last week has been surreal and difficult – first being pursued and contacted by reporters "trying to connect the dots," receiving creepy phone calls to a number very few people know, and most importantly, having to reconcile my past and present with my family who I excluded from my life for years because I didn't want to reveal my "dirty little secret" – I'm an adult filmmaker.
I most regret that my legal last name has been attached to these stories. This has nothing to do with shame, because as I already wrote, I am very proud of my work. The reason is that my last name is not mine – it was a gift given to me from a man who is all that is good and right in the world, my father.
My father adopted me 42 years ago as a baby. Soon after I was adopted, his wife became ill and passed away. So he was a single dad raising two small children, his only support being our next door neighbor, a divorcée with four children of her own who would babysit us while my dad was at work. Over time, however, she and my father fell in love and got married, turning my family into a real life Brady Bunch.
I can still remember the day I saw my parents get married. I was sitting up in the pews with my Grandparents as the rest of my family gathered at the altar. I still hear that evil little voice in me head asking, Why aren't you up there with everyone else? As I look back on it now, I realize they were not excluding me from the family. In reality, they just didn't want a five-year-old wild child up at the altar. Still, though, that paranoia and isolation I felt were very real and only the beginning of my coming to terms with the fact that I was different, separated from my family.
I think all adopted children feel things differently — as a child, I did not care. Soon after I was informed I was adopted, for instance, my brother called me a "stupid Diego" because I'm Italian and he's not. But that was the extent of the name-calling. I had it good — we had a swimming pool, a game room with an air hockey table, and a pool table. And as the last of six kids, I was often left to my own devices.
However, as I got older, I became haunted. It would happen sporadically, like when the doctor would ask if there was a history of illness in my family, or when I looked through family pictures knowing I would never see another who I resembled.
But it was the day after Katrina hit my beloved New Orleans that I had a feeling wash over me like the flood waters from the broken levees — I was never going to know my birth parents. And I had always wanted to find them at some point, just to know who they were. All I knew was that my mom was Italian and my dad was Irish. Had they chosen not to put me up for adoption, would I have been a Quarter Rat? An Irish Channel Y'at? Or a bastard child of Garden District Blue Bloods? All those scenarios filled my mind.
As I watched Charity Hospital, where I was born, fill up with water and with all their physical records now destroyed, I had to let them go. That loss soon was followed by guilt — a sting that reminded me to be grateful for my mom and dad and all they had given me. And like all children, I wanted to make them proud.
For the most part, I did. I was an Eagle Scout, excelled in the arts, was the lead in all my high school plays, and before I was out of college, I had produced two films that were both picked up and shown on PBS and various cable channels. Soon after, I met and worked with Brandon Tartikoff, and with his help, produced a television special that received an Emmy Award in the process. From there, I traveled straight to LA and all was good and right in the world.
Like many, I came to the adult space by accident. With Master Notions, the company I co-owned with Glenn, we were on the forefront of developing online "street" and viral marketing, and we had taken on a few adult clients. The online adult space at the time was going through a bit of a transformation, with a new entrepreneurial mindset that wanted to create marketing strategies that were customer service friendly—not that bait-and-switch mentality it was known for. I really enjoyed being able to work in a strategic space that had no boundaries, where we could see immediately what worked and what did not work—not the long tail approach to more traditional marketing. It was only a matter of time before my partners and I saw that running our own customer friendly adult sites—built on customer satisfaction and loyalty—was a lucrative business. So we began acquiring properties in the adult space andCockyBoys.com is now the crown jewel.

Now, as CEO and lead director, I'm fully dedicated to the healthy, creative, and erotic exploration of gay sex. I love merging elements of traditional pornography with reality TV, documentary, and non-linear storytelling. I mostly enjoy the guerrilla approach to producing and directing – especially collaborations that push the limits of sexual understanding, art, and commerce. I want to see how far I can go to create a new gay adult paradigm, my ultimate goal being to help remove the stigma attached to the young men who choose to creatively express themselves through their bodies, mind, and sexuality.
I never wanted to tell my parents I'm an adult filmmaker. They are very religious, and after having been rejected by them once already for being gay, I never wanted to repeat the event. While they have since accepted my sexuality, they still feel it's a sin and in the later years of their life, I did not want to confront them over this issue yet again. My profession now is going to register way off the morally acceptable Richter scale, and my last name — theirlast name — will forever be linked in to the Lexis-Nexis-Google-sphere-of-forever-and-forever. Their name, their son, and the gay adult film industry. For that, I am deeply sorry.
Up until now, I dealt with this situation by avoiding the truth and lying to them — lies on top of lies. And that made me resent my work, my life, and them — an old pattern now repeating itself. So after a while, I decided the best way to handle the situation was to just fade into the background of their lives. I was happy living an authentic life with my two partners and our four dogs. I was happy, proud, and grateful I didn't need to lie anymore.
So I stopped calling home, going home, and thinking about home. I did not want to be Jason Buchtel anymore. I wanted to be Jake Jaxson (Jake being my first major lust crush — the character Jake Ryan from Sixteen Candles and Jaxson being Jason with an "X").
My plan, as bad as it sounds, was to let my parents pass away without them ever knowing this part of me, not only in fear of how it would hurt them, but also in fear their rejection. So to that end, I have worked very hard to protect their "good name" from something I know they do not approve of and consider sinful. As I previously wrote, the name I was given was a gift. This is why I now feel compelled to address this issue — not to feed the "news story," but to once and for all stop hiding and lying from this AND address this on my own terms.
And while I am proud of the work I did with Glenn, including helping to launch, market, and manage his original blog Unclaimed Territory (the name inspired by our favorite show at the time, Deadwood), as well as his first two New York Times best-selling books, I am equally proud of the work I do now since our partnership ended. I am a filmmaker, artist, entrepreneur, and partner to two amazingly beautiful and special men.
The truth is out, the dots are connected, and exorcising it from my reality is like removing the rock off my back, the sand out of my eyes, and the pebbles from my shoes. I am free.
Love always & be Nice,
Jake Jaxson