Jesse Santana Jumps Ship, Rocks The Boat

July 10, 2008
JONNOBOT

Some of us might have had Issues with Jesse Santana's naïve attitude towards sex workers a while back, but we have to admit the kid is pretty savvy when it comes to keeping his finger on the pulse of today's porn consumer: by way of explaining his rather starling decision this week to sign with Cockyboys.com as an exclusive online-only performer instead of remaining affiliated with Jet Set Productions, he says he was influenced by a friend who asked him "When's the last time anyone of our generation bought a DVD?". (Which considering how much some studios are charging for their products these days--the price for a new gay DVD release is often two or even three times as much as a monthly membership to a pay site--is something we've found ourselves wondering about on more than one occasion too.)

Only time will tell whether Jesse's decision will have an effect on his fellow performers and the brick-and-mortar studio system as a whole, but in the meantime we wish him all the best in his new position. And just think how many more breathless press releases from Cockyboys we're in for now! Full press release below.

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COCKYBOYS COUP: MEGA STAR JESSE SANTANA GETS REAL COCKY
SIGNS WITH COCKYBOYS.COM AS FULL EXCLUSIVE
SIGNALING INDUSTRY SHIFT FROM DVD TO ONLINE
NEWS RELEASE
June 10, 2008
FOR IMMEDIATE RELEASE:
Beverly Hills, CA – In an industry coup for Cockyboys.com gay porn mega star Jesse Santana decides to exit DVD production and sign exclusively with Cockyboys.com. This is the first time a major star such as Jesse has left DVDs for online.
"All of my DVD options were requiring me to give up my web deal, so I really gave it a lot of thought," says Jesse. "The real turning point for me was a discussion with a bunch of my friends over what to do. A friend of mine said, ‘when's the last time anyone of our generation bought a DVD?' I know it's a major career decision, but Cockyboys is very forward thinking and they are very good to their models. They also have a bunch of new ideas and new ways of doing things. It just feels right – it feels like my future professional home."
"I'm speechless" said Kyle Majors. "Jesse is a major star and a truly wonderful person. He was under a lot of pressure from a lot of different angles. He chose Cockyboys. In my opinion, it's the single most important endorsement we've received. To have Jesse shooting only for us says a lot about how we treat our models and where we are headed," said Kyle Majors of Cockyboys.com.
When Jesse signed with Cockyboys.com in May of 2007, it was one of the first dual exclusive contracts in porn history with Cockyboys.com and Jet Set productions sharing dual exclusivity.
"We are talking to other guys that are going to be following suit down the road but nothing we can talk about right now" says Kyle. "I'm also open to Jesse doing DVD work here and there going forward if it's the right project and something he feels strongly about. We try to work with models to achieve their career goals."
Some will say this continues to signal a shift in the industry where, as in the music industry, the traditional outlets are seeing a shift to online and new media options to purchase and view content. In recent years the industry has seen a plethora of DVD companies rushing to offer online viewing options for their content where as before it was only available on DVD. Cockyboys.com is one of the online content providers that have benefited from this shift. Since launching its new site ten months ago, Cockyboys.com has been on the upswing …Going from relative obscurity in the beginning of the year to being one the most trafficked and popular gay porn sites on the web.
On Cockyboys.com Jesse says "They are the future of the online porn- from the way they shoot to the way they treat their models, and the way they brand the site, anyone who works with us comments on how unique and different Cockyboys is. There is nothing typical about the way we do things and that's part of what's great about it."
The ultra hot Santana started his career in 2006 with an amateur jock straight gay site. He quickly rose to stardom shooting with major DVD studios such as Channel One Releasing, Falcon, Jet Set Productions, Odyssey Men etc. In 2008, Jesse was nominated for 8 GayVN Awards, including Best Performer, Best Newcomer and Best Supporting Actor, showing his career is still on the rise.
"We are thrilled that Jesse is putting his career in our hands. We will undoubtedly take his career to the next level by continually growing his fan base and he will do the same for us as an anchor star on Cockyboys.com," said Majors.
Want to Jesse in action? Check out www.Cockyboys.com to see all of his latest and future videos.
For more information, contact [email protected]