Breaking: Michael Lucas Still Alive

Oh, Michael Lucas. We've always admired your genius for self promotion, and look forward to seeing "Gigolo", which we understand you're filming this week and which will be released ... er, whenever it's finished, we guess. But did you really have to go and send out a press release to promote it with the headline "Michael Lucas' found dead in Manhattan apartment" (sic) and an attached photo of yourself pretending to be strangled? It's kinda tasteless given recent circumstances in the gay porn world, and we're sure there's going to be even more people in the industry who will really want to strangle you as a result. Then again, pissing people off is one thing we love you for. Don't ever change, k?

Full press release (not that there's much of it) after the jump.

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FOR IMMEDIATE RELEASE

Michael Lucas' found dead in Manhattan apartment

New York, NY (October 3rd, 2007) -- The body of Lucas Entertainment founder and CEO Michael Lucas was found last night in his Manhattan apartment.

Authorities released the photo below of the crime scene.

No additional information has been released. Stay tuned for further developments.