Switzerland: “For Women Only” (?)

The Swiss Tourism Board created a television spot ostensibly "for women only" to target the many soccer widows who'll be going batty when the World Cup rolls around this summer. Instead of cuckoo clocks, oozing wheels of cheese, or sexy bankers, the campaign features another one of Switzerland's lesser-known exports: beefcake, by way of a series of closeups of strapping Swiss lads including farmhands, a sexy train conductor, a mountain climber, a hot ferryman (?) and a brawny lumberjack. Our cubemates over at Gridskipper called the commercial to our attention a few months ago, but somehow we missed the real star of the show: Renzo Blumenthal, Mr. Switzerland 2005, who's shown in all his buff and bulging glory milking a cow. "Too many obvious jokes here about Renzo, milking and cows," writes Richard at Proceed At Your Own Risk. "So I'll just leave you with a few more peeks at the man who's waiting to milk some nipples." -RM

· "Mr. Switzerland to Service Soccer Widows" (galleries @ rjr10036.typepad.com)
· Renzo Blumenthal: Mister Schweiz 2005 (der offiziellen internetseite @ renzo-blumenthal.ch)

See also:
· "Mr. Switzerland to entice women during World Cup" (Reuters)
· "Swiss Men Want Your Women" (Gridskipper)